Inherently Desi
A spotlight on the Indian brands, ideas, and icons that feel unmistakably ours — from fizzy nostalgia like Campa Cola to bold homegrown upstarts rewriting the rules. Inherently Desi uncovers stories rooted in Made in India pride, local innovation, and the everyday culture that shapes how India buys, builds, and believes.
The Unsung
An ode to India’s unbranded products and everyday craftsmanship — from Kolhapuri chappals to hand-woven baskets in Assam. The Unsung uncovers the makers, traditions, and timeless skills behind local Indian crafts that quietly shape our culture. Because not every story needs a logo; some are simply made in India and built to last.
Crafted Futures
A window into the next wave of Indian innovation — from sustainable startups to design-driven brands shaping the future of how India creates. Crafted Futures explores the bold ideas, materials, and makers redefining Made in India for tomorrow’s world. Because the story of Indian craftsmanship doesn’t end — it evolves.
About us
Crafted in India is a digital journal celebrating the stories behind Indian brands, local crafts, and homegrown innovation. We uncover the makers, markets, and memories that define what it means to be Made in India; from legacy icons like Campa Cola to brandless gems from small towns. Thoughtful, witty, and proudly desi, this is where commerce meets culture, because every Indian product has a story worth telling.
